TBB 017 – Facebook Ads and Email Marketing with Irish Around Oz
Chatting with other travel bloggers is always a treat. Each one of us have carved our own path to success and what has got them where they are to day is so different. While that’s the case, that’s not to say that we can’t learn from each other and that’s why these podcasts are so powerful. In this one with Stephen Palmer of Irish Around Oz, he shares his wealth of knowledge of Facebook ads and e-mail marketing. This one’s jam packed with information so you’re going to want to take notes.
In this episode, I ask Stephen about how he’s been able to leverage Facebook Ads to make serious cash. From his approach to these ads and his experiments you get a true appreciation and understanding of how you can leverage affiliate marketing in your travel blog to make money. The second half focuses on e-mail marketing and the genius use of segmenting his list and build follow-up series to both promote affiliate products and increase his engagement with fans.
In this particular episode, you will learn
About Stephen Palmer
The beginnings of Irish Around Oz
Starting of Sunset Travellers
Growing Irish Around Oz
Started 2 years ago
Things were slow for the first year (part time)
October 2014 started working on it full time
Facebook Groups – main source of traffic
Making Money Blogging
Beginnings: Making money through Google AdSense
Money transfer affiliate program ($600-$1000 a month) – asked if they had a program and started using it
Leveraged Facebook – started as a page and then became a group
Created multiple groups for different cities (Melbourne, Sydney etc.)
Has 3 million in traffic so far (roughly 90% all from Facebook)
Downside is that people are very transient when someone comes from Facebook because they’ll skim through the content and then go back to continue browsing on FB
Experiment with Facebook Ads
Promote money transfer product (affiliate program)
If get 100 clicks to the product and 1-2 sign up, get $60.
Promote article on money transfer on FB
Set retargeting campaign to show them another ad that’s related or mention they get a free transfer by signing up with you
5 EUR for the main campaign and 1-2 EUR for the retargeting
Spending about 200-300 EUR
Doesn’t scale linearly with how much you spend on ads.
Don’t put too much emphasis on demographics. You don’t have to narrow it down that much.
Start small, test (look at it after 12 hours) and increase slowly
Promoting a high paying affiliate is more worth it ($50-$100 per sale)
Always read the affiliate program rules (whether you can promote directly through FB or not)
Growing the Site
Worked a lot for the first 3-4 months
Wrote a lot of small posts and larger guides that would rank well on Google
Hired a VA
Wrote one article that went
Writing “sharable” content pieces
Learn with Smart Passive Income
Tools: LeadPages & AWeber
Segment your list – Giving the information to the people that want it instead of blasting it to everyone
10 day free VISA course
Follow up e-mail series for new sign ups spread out over 3 months (took 5-6 hours to set up)
Flight affiliate – Weekly email on deals
Helpful for bringing up old posts
Write the responders like a normal email
Make it more personal
Ask people to reply to your email – Has added benefit of moving newsletter emails to inbox instead of going into the promotional tab
You can always add new emails to the follow up series
There will be some unsubscribes in the beginning but it will be a lot less than you think
Success in being niche – and a niche that you are very familiar
Make sure you have a platform to drive traffic to your site (whether it be Facebook, Google, Pinterest etc.)
You guys make it all happen and with some help, I’d love to be able to do even MORE for you. Check out the Travel Blog Breakthrough Patreon page to find out how you can support the cause. Whether it’s $1 or more, it all counts.
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I’m the writer behind Going Awesome Places and through its growth, I’ve learned a heck of a lot from trial and error. I have a passion for helping others succeed and through TBB my hope is to empower you with what works (and what doesn’t) so you know exactly how you can take your blog to the next level.
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