When I first started blogging, I had the mentality of “if I blog it, they will come” but was disillusioned when I realized this wasn’t the case. As awesome your content is, building a following and readership just doesn’t happen overnight. Does that mean things are hopeless and you have to rely on SEO? The answer is NO.
In the past I talked about the importance of getting yourself out there and meeting other travel bloggers through local events like Travel Massive. What if you took this a step further and did this type of networking online? There are bloggers all over world and since we already established that travel blogger’s are super friendly and willing to help, why couldn’t you do this at a bigger scale?
The truth is this journey we’re on isn’t possible without the help of others. None of us can do this all on our own.
One of the best tips I got from a fellow blogger was the importance of getting a community behind your work. It takes the collective power of many travel blogger’s to boost each other to get us to the top – a major breakthrough for me that really put my blog on the upward trajectory.
How to leverage Facebook groups
The easiest way to tap into collective travel blogging knowledge is to join the plethora of groups out there. Every blogger is on Facebook and it’s where everyone seems to come together. Facebook groups aren’t perfect but it’s one of the easiest ways to get the conversation going without having to go some other platform.
There are two ways which I’ve been able to make the most of Facebook groups:
- Knowledge and learning – There are so many smart bloggers out there. I’ve learned so much from them. I’ve also been able to keep up to speed with what’s happening in the industry through these groups. It’s also highly inspirational to see what other bloggers are doing and how they’re hustling way harder than you. This is also a chance to realize you’re getting your ass kicked so time to drop a gear and start revving up.
- Sharing engine – Before getting involved in FB groups, I kept wondering “how the heck do these other travel blogger’s have so much content to share every hour??”. I then realized that there were these awesome reciprocal sharing threads. There’s a thread for almost everything depending on the group. Twitter, Facebook, Instagram, Google +, Stumble Upon, newsletter signups, you name it.
It’s not just about taking
It’s a two way street. Selfishness won’t take you anywhere. To really maximize your experience on these Facebook groups, you have to contribute in as much as you take out.
For instance, if you’re on a social sharing thread and it says you have to tweet out every message in the thread, do it. If you don’t, you’ll easily get singled out. Don’t be that guy.
The same goes with the learning. Start conversations and get involved. You’ll be amazed how much you can get from other travel bloggers. For instance, I had no idea why my blog was performing so slow. I posted a question and immediately got a half dozen of replies. From the feedback, I got a bunch of ideas of things to try and now my blog is performing a lot better.
Do’s and don’ts
- Don’t spam. That’s the worst sin you can make on these groups. Self promotion is frowned upon unless the group was created specifically for that purpose.
- Do ask the admin. If you’re not sure if you should post something in a group, ask one of the admin’s.
- Don’t be a douche. There’s no room for you if you act like a jerk face.
- Do ask questions. Like they say, there’s no such thing as a dumb question.
Which Facebook groups to join
There are really 2 types of groups out there. There are ones where self promotion is a no-no and is truly a community of blogger’s trying to help each other. Here you’ll find people asking questions, and all those group sharing threads. Then there are the other free-for-all type groups where it’s a way for travel blogger’s to promote their latest work.
Note that many of these groups are closed and require approval from the admin so make sure you have something about your travel blog on your personal profile.
- Part-Time Travel Talk
- We Travel We Blog
- Travel Bloggers Network
- Global Bloggers Network
- Newbie Travel Bloggers
- #WeekendWanderlust Bloggers
- Beyond Blogging
- Under 1000 Club – Aspiring Travel Bloggers
- Digital Nomads
- Canadian Travel Bloggers
- Travel Blog Press Trips (must have sufficient following and traffic)
- The Business of Blogging
- Awesome Bloggers
- Travel Video Group
Free for all groups
- Travel Blog Chronicles
- Ultimate Blog Challenge – Boost Your Blog Traffic
- TRAVEL ADDICTION
- Travel Bloggers
- Travel Blogger Tales
- Travel Bloggers and Readers
There’s new ones popping up every week but I’ll try to update this as often as I can.
Word of warning
Just like with everything social media, Facebook groups are equally a time sink so like the rest, make sure you box out how much time you spend. Try your best to stick to a routine. Remember this is just one piece of the puzzle.
Go out and explore the groups and figure out which ones you want to get involved with. Leverage the power of many as opposed to being on your own island and trying to do it all yourself.
The number of groups out there can be overwhelming so my recommendation is to prioritize and focus on the key ones that will be most useful for you. If you start stretching yourself, you’ll just b e doing your blog a disservice.
29 CommentsLeave a comment
[…] Here’s an example from last week’s Travel Blogger’s Toolkit on Facebook groups you should know about: […]
Thanks for the list. Some of these pages appear more spammy than others but I’m sure I will learn a lot from the talented bloggers participating.
Yeah there are a few free for all pages that look spammy but there are quite a few bloggers that post on them consistently and it does bring some traffic in from my own experience.
[…] was contacted via e-mail and my guess is that I was discovered through participation of one of the Facebook Groups. So unfortunately I don’t have a solid strategy to finding these opportunities but you just […]
[…] Facebook group – If there are certain groups like ones I talk about in the Facebook groups you need to know about as travel bloggers, you can easily ask and see who’s […]
[…] Facebook groups you need to know about […]
[…] to your community (Facebook group) and just put out an open call out for folks to join your Tribe or see if there’s an […]
Thank you for this list! Off to check out some groups:)
This is so helpful. Thanks so much! 🙂
You’re welcome Tara! If you have any questions just shoot me a message.
We have just started our blog and were looking for ways to drive traffic. Thank you very much for this post. It will be very useful.
You’re very welcome! If you have any other questions let me know.
Thanks for the round up – it’s lovely to have a list to fallback on 🙂
This is so helpful. I just realized I’m member of some of the groups listed here.
You should also add in here the Xplorra Community | Philippines Travel & Tourism (http://www.facebook.com/groups/travelibre.ph/), which enriches sharing of stories, photographs, videos, or graphic art about traveling and tourism in the Philippines. You can also share tips, tricks, free trips, travel discounts, hidden places—anything about free scoops in Philippine travel.
What an amazingly helpful list. Thanks so much! I hope I can find some German blogger groups too.
Hey Will. Thanks for the sharing this list, already sent a few requests to join some travel blog groups. I should do more engagement on social media!
Glad you’re able to make use of this list! There are SO many FB groups out there. Just make sure you focus on the ones that are valuable for you.
Thank you! This article was actually really interesting and useful!
I just found this page by searching for “Facebook travel groups.” I will spend some time reading and finding how to connect with others who love to travel and love to share their special destinations with others.
Welcome Judith! If you find others that are worth sharing do let me know 🙂
Thanks for such a helpful post! I am excited to go back through your podcast episodes. My husband and I just started our podcast and using our website to share with other through our transition of moving overseas! Nice to ‘meet’ you!
Hi Catie! Nice to meet you guys as well 🙂 Hopefully you’ll be able to make use of some of my random babble 😛
thanks so much this is helpful for a newbie site like us!
You’re welcome Rani!
Thank you so much for helpful share. I love group traveling with my girl gang and love reading traveling blogs as well. I found the time worthy that I spent on reading your share.
You’re most welcome!
Thanky for this post Will, i never thought about driving traffic to my blog with facebook groups. I totally need to learn more about social media marketing.
Keep up with the good work, it is a huge benefit for every newbie.
You’re welcome. Have these groups been valuable for you so far?