The month of August was another good month. While I haven’t been able to crack the $1000 mark, I’ve been happy with the consistency considering I’ve been basically blogging on a part-time basis. I think a lot of this has just come down to setting the right things in place and letting it run. With it being the summer, I was more than happy with this.
INCOMEHere’s a breakdown of how the blogs did in the month of August.
Note that I’ve converted all numbers into USD just to make it easy. For each line also note the figures in parentheses which represent the change from this month to the previous. Keep in mind that even though something might show up as *NEW*, it may be an income stream I’ve had in the past.
- Travel Brand Sponsored Post – $351 (+$136.26)
- CopyPress – $250 (*NEW*)
- The Blogger Network – $70.28 (+$11.22) – Learn more about TBN through my podcast
- Twitter Chat Hosting – $38.50 (*NEW*)
- Seeding Up – $34 (-$40)
- Google AdSense – $31.57 (-$21.34)
- Commission Junction – $12.32 (*NEW*)
- Sovrn – $8.59 (-$10.63)
- Amazon Associates US – $7.51 (-$4.81)
- YouTube – $3.12 (-$0.44)
- Spoutable – $1.45 (-$10.08)
Summarized by category
- Sponsored Post – $361 (+136.26)
- Freelance Writing – $250 (*NEW*)
- Advertising – $115.01 (-$30.26)
- Social Campaign – $38.50 (*NEW*)
- Sponsored Link – $24 (+$0)
- Affiliate – $19.83 (-$121.49)
Total income: $808.34 (+$273.01)
- Tools – $20 (BoardBooster in depth)
- Audio Licensing – $20
- Podcasting – $15 (LibSyn)
- Mentoring – $9 (Sohelpful.me)
Total expenses: $64 (+$17.69)
Total profit: $744.34 (+$255.32)
THOUGHTS ON INCOME
There was a slight increase in August but nothing to put me over the top. Affiliate income continues to be a blaring hole in the line up. My new goal is to hopefully bring the affiliates up to $100/month consistently by the end of the year. I know people that do a lot more but that’s a good place to start.
The following are my current ad networks ordered by the income they drove in.
#1 The Blogger Network
The Blogger Network (TBN) has quickly stabilized to become the leading advertising network. What I love most about these guys is that they’re constantly innovating. They never just settle for the status quo. Coming up is another tweak in the way mobile ads are delivered so I’m hoping for a boost there in September.
Looking at the numbers here, I got a boost all around except for impressions but managed to increase earnings by >$10.
#2 Google AdSense
AdSense took a big dip in August for whatever reason despite increase in page views, impressions and clicks. The RPM just wasn’t there with the advertisers. Other than that, I don’t have a great explanation.
Once you look at this graph, you realize where I underperformed was in the above article ads. In previous months, this block out performed everything else. Not so much this month. 50 clicks last month is down to 24.
Typically text ads are displayed significantly more than any others but I think because of the poor click performance on the above article ads, Google probably tried to compensate by displaying more rich media ads.
This month, the income closely mimics the type of traffic I’m used to seeing coming to my site(s). A great learning from this chart is to know which regions you have the most influence in and which ones are most likely to click on things.
I cut Sovrn August 14. Things dropped to 0 right after. Can’t say I’ll miss this one.
I’m surprised that I’m seeing anything at all for Spoutable as I had them off for all of August as a test. Can’t quite explain where the $1.45 trickle came in.
Not a whole lot happening for me from the affiliate front. This is still one of my big goals for 2015. I built the deals page as part of this but it hasn’t been getting a whole lot of traction. Once I get a chance to do my site rebuild, I’m hoping to put a greater emphasis into this.
Despite not being the greatest pay, I am enjoying that I can make a steady stream of income from guys like CopyPress. The only tough part about it is that it does disrupt your writing flow a bit because you’ll typically get assignments out of the blue and you’ll have a week to complete it. As a result, I’ll have to drop everything to focus on the paid work.
Sponsored work always seems to come from the most unexpected place. While a lot of people have written off IZEA, I continuously check and make sure my profile is updated. Back in late June, I had an opportunity to do a sponsored piece and it just got paid out. This just goes to show you that the focus has to be about building up your blog, keeping your eye out for opportunities, and getting your name out on platforms like IZEA to give you the best chance to win.
The sponsored Twitter chat hosting came about from positive network building and making sure you keep top of mind with other influences in the space. An opportunity came up where they needed people and they thought of Going Awesome Places. That’s how a lot of this ends up working out.
TRAFFICHere’s a look at my traffic numbers from June.
Going Awesome Places
August saw an amazing lift to traffic compared to the rest of the year. As I’ve been saying for the past couple of months, my goal has been to rise above 1,000 sessions a day. I’m happy to announce that I’ve finally made it!
- Sessions (+5,315)
- Pageviews (+6,780)
- Bounce rate (+1.19%)
Travel Blog Breakthrough
There was a slight drop in traffic for TBB in August. This blog’s definitely been hard to grow over these few months. I wish I could clone myself so I could growth hack it but to be honest it’s really through the support of fans like you and spreading the word out that keeps me going. If you know of any other bloggers that are in need of a breakthrough, send them my way!
- Sessions (-106)
- Users (-244)
- Pageviews (-340)
- Bounce rate (+0.29%)
TOP 10 TRAFFIC SOURCES
In July, I turned off ReviveOldPost to see how that would affect my traffic. In August, I turned it back on to see whether the lift on it is worth it. Looking at the numbers, here’s what I see:
- Google stayed consistent
- Direct traffic grew by more than 2,000 which surprised me
- Pinterest dipped a little but hoping that’s just this month
- Twitter referrals grew by 500 which is probably the result of ReviveOldPost
- ReviveOldPost brought in an additional 317 sessions
- Facebook referrals grew on the desktop and mobile front by 375 which is most likely from the contest I was running
- RedFlagDeals referrals were also from the contest promotion
TOP 10 KEYWORDS
This month’s keyword query was quite interesting. Ignoring the (not set) part, I brought in 110,000 impressions just from Google searches with the most coming from “airbnb copenhagen”. I never thought I’d see “things to do in shanghai” dethroned for once but it happened.
The key now is to continue to write posts like that, which will have a high chance of success to be ranked well on Google.
THE TBB PODCAST
I recorded a slew of podcasts in August but I need MORE! If you have a great story or want to share some of the things you’ve learned in your blogging journey, I want to hear from you.
I also have a HUGE favor to ask of you guys. If you haven’t yet, could you head over to iTunes and leave a review on the Travel Blog Breakthrough podcast? Still don’t quite have enough for reviews to show up but I am oh so close!
About the course: I go in depth into the 10 tools that all of you bloggers need to know about. I introduce the tool, talk about why it’s awesome and then show you how to set it up and use it as I would.
For a limited time, I’m offering the course for only $10 to all of you super fans. Use code TBBINCOME AUG. There are only 3 codes and it expires November 1, 2015.
WHAT’S NEXTOctober came in a hurry and as the temperatures drop, I’m thinking of warmer days. With that though, now is the perfect time to get back into creating all the content pieces I’ve been wanting to do for Travel Blog Breakthrough.
3 key takeaways from August
I always get questions about what’s the key to making money blogging and I’ve boiled it down to three things.
- For me, the effect of having ReviveOldPost on and off is a matter of roughly 800 sessions. It’s not insignificant but the real question is do my Twitter followers find value in old posts being brought back up? Is less frequency the key to having that balance of driving traffic and not annoying people?
- Seriously if you haven’t signed up for The Blogger Network, now’s the time to do so. Tell them I sent you!
- Don’t give up on platforms like IZEA. You never know when a sponsored gig might come up. You always want to be on someone’s radar.
4 CommentsLeave a comment
How do you set up analytics to see how much traffic revive old posts bring in? Is it using goals?
No it shouldn’t be that complicated actually. I just have a standard report where it tells me my referral traffic and Revive Old Post shows up as its own line. Do you have your plugin set up for GA? There’s this box you want to make sure is checked off: “Google Analytics Campaign Tracking – Enabling Campaign Tracking you would be able to see how much traffic Revive Old Post generated.”
I know this income report is a bit old by now, but it is always insightful to see how other build their income in the travel blog industry! So thanks for the honesty 🙂
Thanks Jolene! Glad to see the historical income reports are helpful. Let me know if you have any questions 🙂